Birthed from individuality, luxury handbags brand, ALIEL, explores new sacred grounds. This season, ALIEL emerges from beneath the tide and introduces a new niche; one filled with originality and truth. ALIEL enters the wild west, on the horseback of the latest collection, ASEELA.
ASEELA meaning authentic in Arabic symbolizes originality and authenticity, elements that embody the steadfast and sincere nature of horses. The collection is inspired by horses and their dignified nature to be genuine and candid. Their magnificence tells a story of verlasting strength and resilience, being creatures linked to people for centuries, across time, history and ancient civilizations.
Domesticated and wild, the campaign depicts the many faces of ASEELA, proving that authenticity knows no conformity. The model and bags are situated with a horse that’s set against a white canvas, framing the bag in a picturesque mood. It establishes a powerful tone, rendering the feeling of utter grace and grandeur. The model is styled in ways that transcend any fashion craze or era, reflecting the rebelliousness of what it entails to be real in this fast-paced world.
ASEELA diverges from the typical geometric shape and creates a design that merges round and symmetrical shaped bags. The collection features five new vibrant colors that perfectly match this season, including emerald green, brunette brown, lavender purple, crimson red and iconic black and white. Some of the colors are mixed like the black and white to portray the yin and yang of one’s existence. The bags are small and light with a circular handle making them simple, chic, versatile and ready to wear for different occasions. Lightweight, practical and with a dash of elegance, the bags make women feel they can conquer their world in style.
ALIEL’s been spotted on make-up mogul Kylie Jenner, Victoria Secret angel, Adriana Lima and actress Joey King, along with numerous regional celebrities with the likes of Yousra and Shereen Reda.
About the Brand:
Founded in 2017 by Egyptian designer Leila Abo Tira. ALIEL — Leila spelled backward — goes by the slogan; “creative possessions, expressed in art.” ALIEL is a contemporary independent brand with a modern twist, combining aesthetic, concept and quality. Creating pieces that are out of the ordinary that grabs the attention is one of the main unique DNA of Aliel. Each design is originated from Arabic Words that have their own stories and inspirations. Every piece speaks a different language that represents every woman. ALIEL aims to empower and inspire women through pieces of art, celebrating originality, individuality, equality, and freedom. ALIEL has launched four previous collections, Horra “حرة”, Ghalia “غالية”, Aseela “أصيلة”, and Farha “فرحة” so every woman can literally wear her pride on her sleeves.
ALIEL was spotted on International & Local Celebrities International: Adriana Lima, Kylie Jenner, Joey Kings, Megan Pormer, Shay Mitchell
Egyptian Celebrities: Yousra, Shereen Reda, Dorra Zarrouk, Arwa Gouda, Kinda Aloush, Ingy El Mokadem, Amina Khalil, Jamila Awad, Salma Abu Deif, Tara Emad and Huda El Mufti.
About the Designer:
Leila Abotira is an independent Designer and the founder of ALIEL. Her Father is a fashion designer and an artist who have been in the leather-manufacturing industry for decades. Growing up in an artistic family gave her a good eye when it comes to details and finishing as she is always exposed to creating things; eventually starting her own brand ALIEL. ALIEL gave Leila the opportunity to bring to life her creative imagination
through her artistic pieces.