Huda Beauty has refreshed her GOAT #FauxFilter family with a new version of their cult #FauxFilter Liquid Foundation that promises a long-wearing, flawless finish without the cake face.
“Achieving a full beat while leaving skin with a natural-looking luminosity has been one of my hardest beauty quests to date. But my new revolutionary liquid foundation, #FauxFilter Luminous Matte, not only promises a fragrance-free, transfer-proof and 24 hours of wear, but it also leaves you with a filtered finish that is comfortable, non-drying AND gives you a subtle glow.” – Huda Kattan
When Huda Kattan launched her first ever foundation, she had us all ditching our airbrushing apps. She’s since listened to fan feedback to give you an upgraded version of her cult favorite #FauxFilter Liquid Foundation, which now offers super long-wearing full coverage with a lasting luminous matte effect that gives skin gorgeous natural-looking dimension. And the big one… it’s completely fragrance-free!
The updated #FauxFilter Luminous Matte Full Coverage Liquid Foundation blends easily to offer flexible full coverage that adjusts to the skin’s natural movements; think performance makeup that gives unbeatable coverage through tears, fears, sweat, stress and a high energy daily routine. A matte finish doesn’t have to come with an uncomfortable, moisture-sucking cake face as this revolutionary formula is non-drying and once set, it immediately blurs skin tone and texture to give a subtle radiance that imitates a natural-looking glow.
This smart formula is also clinically tested to be LIFE PROOF, which means it’s sweat, humidity and waterproof, and it’s loyal to your look for a whole 24 hours, whatever life throws at you. This hard-working filter-finish foundation truly has your back.
It also comes as no surprise that #FauxFilter Luminous Matte is available for each and every one of Huda’s global fan base, no matter where they are in the world. Making sure everyone has access to a flawless matte finish, #FauxFilter Luminous Matte is available in the original 30 shades of #FauxFilter plus nine new additions for a total of 39 shades across eight shade families, keeping it in line with our new #FauxFilter Skin Finish Foundation Stick. With so many shades, it’s now even easier to find your perfect match. From fair shades like Cashew and Angel Food to medium shades Cheesecake and Latte, right through to rich tones of Nutmeg and Ganache, this inclusive foundation has everyone covered. Literally.
Behind the Foundation:
Like many of Huda Beauty’s cult beauty products, Huda’s own skin concerns, as well as the needs of her fans, inspire the formulas. Finding a foundation that offered a flawless finish but also left a luminous natural-looking glow was something that Huda realized was a universal goal across the globe. As makeup fans shared their frustrations with mattifying foundations leaving them with a dry complexion, Huda, the queen of beauty evolution, and her team took to their partner labs in Italy to find a solution. She came back with a modern, improved and new game-changing formula with long wear performance. Shiny polymers with a high refractive index and ultra soft translucent spherical powders provide a light-scattering effect while blurring fine lines and pores that also enhances the formula’s movement with a soft and silky feel to the skin. The result? Huda’s (and your) ride or die full coverage foundation, no filter needed.
What Makes #FauxFilter Luminous Matte Special?
- New & Improved Formula
- 24 Hour Flexible Wear
- Non-drying
- Fragrance-free
- Non-Comedogenic
- Life Proof – Waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof
- Dubai Proof – Humidity proof, sweat proof, super long wear (12hr)
- Pool Party Proof – Waterproof, humidity resistant, sweat resistant, long wear (6hr)
Huda’s How To:
- Apply one-to-two pumps of #FauxFilter Luminous Matteto dry, clean skin and using a beauty sponge, or for best results Huda Beauty dual-ended Face | Buff & Build Foundation Brush, distribute evenly all over the face and neck. Blend from the centre of the face outwards, using the flatter, buffing side of the brush and repeat until you’ve achieved your perfect coverage.
- Wait 30 to 60 seconds for the foundation to set and you’re good to go.
- If you want a radiance boost, apply Huda Beauty’s N.Y.M.P.H. Liquid Highlighter all over the face, followed by your usual application of #FauxFilter Luminous Matte
Huda’s Hacks
- For a major glow: Layer on top of Huda Beauty’s N.Y.M.P.H. Liquid Highlighter by applying your chosen shade of N.Y.M.P.H. all over your face, followed by #FauxFilter Luminous Matte.
- For flawlessly hydrated skin: Skin needs prep but don’t have the time? Our Huda Beauty Water Jelly Primer will simultaneously hydrate and smooth your skin to ensure flawless wear that feels amazing all day long.
- For no-makeup vibes:Next time you’re in a rush, finish your foundation with a quick mist of Huda Beauty Glow Coco Hydrating Mist so you can set it and forget it for the rest of the day and go about your glow.