With great anticipation, AZZI & OSTA is pleased to announce the launch of its online shop
designed to promote slow fashion, and better connect with its customers around the globe. Inviting customers into their world, George Azzi and Assaad Osta, the founders of AZZI & OSTA, have created an inspiring and elegant space which embodies the brands DNA.
It has been a challenging year for most, yet AZZI & OSTA, who endured the Beirut explosion, are focusing on the future. They were empowered by their clients and wanted to offer them a welcoming space inspired by the irl intimate experience received at their showroom, which has led them to unveil their first-ever e-commerce store.
AZZI & OSTA add – “With all the uncertainty that 2020 brought along, we wanted to create an online space for the brand to be accessible globally, especially having witnessed the remarkable growth of our Ready-to-Wear collections. The website aesthetic is a reflection of the brand’s codes, a digital space to navigate and escape.”
AZZI & OSTA’s AW21 and SS20 Ready-to-Wear collections are now available for pre-order on the newly-launched e-commerce site. Both Ready-to-Wear collections feature a selection of captivating gowns, slim-line cocktail dresses and sleek separates. AZZI & OSTA’s signature is seen throughout – sculptured elements inject silhouettes with asymmetrical volume, and intricate embroidery drips from beneath collars and across cloud-like tulle. Elsewhere, exaggerated pleats stand to attention with razor-sharp precision and the classic trench coat is reimagined with a lace-panelled back.
While the expansion of AZZI & OSTA’s retail presence globally through trusted like-minded retail partners remains to be the main vision, the brand is mindful of the changing times and importance of accessibility which is why they have opted to launch with the pre-order model. This approach not only helps minimise waste, but it creates some much-needed equilibrium between supply and demand. The move represents a new progress for the designers – whose designs have been worn by everyone from Beyoncé, Kendall Janner to Queen Rania and recently seen on Megan Fox.
AZZI & OSTA’s AW21 and SS20 Ready-to-Wear collections are now available to order on azziandosta.com, and customers can expect to receive pieces within two to four weeks of placing an order.