Benefit Cosmetics launched their new mascara, Fan Fest, for a fanning and volumising effect and the OHLALA team put it to the test!
The use of make-up products is on the rise, but based on findings from the 2022 Makeup Attitudes and Usage Report from the NPD (a data and analytics company), mascara is the most popular product overall. It darkens lashes and adds length and volume for brighter and bigger-looking eyes.
Benefit have an array of items in their portfolio and Fan Fest mascara has just joined the big family. It promises to deliver an instant eye-opening effect. It has a custom-engineered brush with a 40-degree angle that lifts lashes from root to tip and corner to corner. The fanning formula is composed of provitamin B5, which helps condition the lashes, cranberry extract with beneficial fatty acids for a nourishing feeling and rice wax that helps define and separate lashes for a lasting lifting result.
Other qualities are: 24-hour full fan effect, smudge-proof, water-resistant, humidity-proof, sweatproof and no clumping or flaking.
This is what our Editor-in-Chief, Fernanda Langhammer, has to say:
“I wear very minimal make-up in my day-to-day beauty routine, but mascara is essential! I rarely leave the house without it, so I was excited to try Benefit’s Fan Fest. I have to say that the first thing I loved about this mascara was its applicator. The curved shape is perfect for grabbing all the lashes simultaneously, which, in my case, revealed a stunning eye-opening effect. There was no clumping after applying and, even after wearing it for a whole day, there was no smudge, and it was still super easy to remove. In my opinion, the product could adhere more to the brush for a very black first application. However, it is not a bad thing if you want a toned-down look for your daily make-up as you can easily increase the darkness by applying more layers. Overall, I am very pleased with the results – it’s super comfortable to wear with a long-lasting effect; what else could a girl want from a mascara? I believe I just became a fan myself!”