CHARLOTTE TILBURY, UNVEILS HER NEW! RESEARCH-POWERED

INVISIBLE UV FLAWLESS PORELESS PRIMER SPF 50 PA++++

THE ONE SPF FOR EVERYONE, EVERYWHERE!

“Darlings, an SPF EACH DAY HELPS KEEP THE WRINKLES AWAY!”- Charlotte Tilbury

Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50 PA++++, QR 235, Available from 30^th June 2021, launching first exclusively on CharlotteTilbury.com and Charlotte Tilbury Beauty Wonderlands. The Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50 PA++++ will also be available on Namshi.com from July 14.

Introducing NEW! Invisible UV Flawless Poreless Primer SPF 50 PA++++, Charlotte’s next-generation, weightless SPF 50 filter shield with a flawless poreless finish. A beautifying, hydrating, protective filter that primes your complexion and is clinically proven to improve the look of skin while you wear!

“Darlings, every dermatologist will tell you that the sun is the most damaging external stressor for your skin, with too much exposure causing photoageing, moisture-loss, breakdown of elasticity, premature wrinkles and hyperpigmentation! No matter your age, skin type or skin tone, if you aren’t wearing sun protection daily, your magical layers of serums, creams and hydration are going to waste!! Now is the time to LOVE YOURSELF and PROTECT YOUR SKIN! My NEW! NEXT GENERATION Invisible UV Flawless Poreless Primer is THE ONE SPF you cannot live without!! This is the ultimate SOFT-FOCUS BEAUTY GLOW FILTER that gives you daily UVA/UVB defence with SPF 50; SHIELDS the skin from the impacts of modern life and urban pollution, and delivers CLINICALLY PROVEN results with an instant flawless, poreless looking finish.” – Charlotte Tilbury

CLINICALLY PROVEN RESULTS[1]

HYDRATES skin for 24 hours
198% INCREASE IN HYDRATION after 1 hour
FINE LINES AND WRINKLES APPEAR REDUCED by 51%
Skin appears FIRMER by 74%
PORES APPEAR REDUCED by 65%

USER TRIAL RESULTS[2]

91% agree formula provides the PERFECT MAKEUP BASE
94% agree formula gives NO FLASHBACK
89% agree skin appears INSTANTLY BRIGHTER
86% agree REDNESS APPEARS INSTANTLY REDUCED

Regular exposure to the five daily environmental aggressors —sun, pollution, cold, heat, and wind—can cause damage to the structure of your skin. Without question, sunlight is one of the most damaging, with overexposure causing fine lines and wrinkles, reducing the appearance of skin’s elasticity, leading to uneven tone, enlarged pores and causing loss of a youthful, radiant appearance.

Charlotte’s NEW! SPF 50 primer not only protects your skin from UVA/B rays and damaging urban pollution, it deeply hydrates, smooths, blurs and filters the look of skin with an invisible, flawless poreless looking veil, perfectly protecting and priming your complexion for AIR-brushed makeup application.

Enriched with Collalift® 18, a next generation extract of African Mahogany tree bark that wraps the skin and improves the appearance of pores and fine lines, minimizing the look of wrinkles and boosting the feel of elasticity.

“This NEXT GENERATION INNOVATION primes, perfects and smooths the look of skin, giving you the most beautiful, canvas for makeup. I have worked with my in-house scientists to create a perfecting filter with a blend of potent ingredients and extracts that not only shield, but plump, smooth and protect the look of your skin too! It’s a skincare-meets-makeup hybrid with a weightless, breathable, INVISIBLE formula which glides on in a SATIN-SMOOTH texture, instantly absorbing into the skin leaving no greasy residue, no white cast and no flashback.” Charlotte Tilbury

Research-powered ingredients

PROTECT:

CITYSTEM^TM– a powerful urban pollution defence matrix. Developed to offer the most adapted response to skin pollution-induced concerns, this botanical extract neutralises external aggressors with visible results. Over time skin is left feeling smoother and softer, and the complexion looks radiant and purified[3].
UV A/B FILTERS – daily sun defence SPF 50. A combination of UVA and UVB sun filters to help protect the skin against the harmful effects of the sun. Sun protection reduces the appearance of sun damage – such as discoloration and dark spots, sagging skin, and wrinkles.

SUPERCHARGE:

COLLALIFT®18 – next generation anti-ageing active. Extracted from the bark of the African mahogany tree, Collalift®18 wraps the skin like a protective shield, helping to improve cell tone. It visibly improves skin elasticity, smooths the look of pores, and reduces the appearance of fine lines and wrinkles over time[4].
HYALURONIC ACID – hydrates for up to 24hours. Hydrating, plumping effect properties
CHARLOTTE’S MAGIC 8 – magic matrix of oils & actives including BioNymph Peptide, Camellia Oil and Aloe Vera to nourish and condition the look of skin

PRIME:

AIRBRUSH POLYMERS – filter effect. Smoothing, blurring polymers to reduce the appearance of fine lines and pores
FRAGRANCE FREE, SILICONE FREE – perfectly primes & smooths look of skin without drying or mattifying

Magic application

NEW! Invisible UV Flawless Poreless Primer SPF 50 is the final step in your magic skin ritual and the first step of your Airbrush Flawless routine! Apply to cleansed, moisturised skin in an even layer before makeup.