The art and fashion worlds have always walked side by side, and we selected some collaborations that celebrate this love affair. Metaverse and brand awareness are also in our picks. Check them out!
Stepping into the Regency Era
The shoe brand Malone Souliers has created a 14-piece capsule collection inspired by the Netflix series Bridgerton. The Bridgerton X Malone Souliers collection brings unique footwear for dramatic and grand looks. Iconic designs such as Maureen and Frankie are reimagined in opulent Regency-inspired materials that reference characters from the show. The Marguerite design has been covered in lace mesh to incorporate an empire-line silhouette and delicate bow embellishment. Meanwhile, ball-worthy details amp up the drama in the Marion slingback. “We had a huge amount of fun designing this collection and getting inspired by the show’s incredible costumes, so I wanted to capture some of that energy for the big reveal. I can’t wait to see these shoes turning heads as they step out in public this spring,” said Mary Alice Malone, Malone Souliers’ Creative Director and Founder.
Virtual Style
The fashion styling mobile game DREST has been partnering with brands such as Gucci and Prada to include their creations in their virtual universe. The jewellery line Messika by Kate Moss entered the metaverse through Kate Moss’ collaboration with the app. The platform has a selection of supermodel avatars, and Kate Moss stepped into the DREST world for two weeks as a guest. Kate’s avatar featured five unique hairstyles designed in consultation with her hairstylist, Sam McKnight, and three exclusive backgrounds – a fashion runway, a Cotswolds field and a luxury hotel lobby. The limited appearance included styling challenges, with the winner taking a real Messika by Kate Moss piece home. DREST’s digital fashion assortment is provided by Farfetch and brands directly, enabling users to seamlessly shop the in-demand pieces they have styled virtually in real life.
Regional Representation
The jewellery brand MARLI New York, headquartered in the Big Apple, handcrafts 18-carat gold and diamond pieces in sophisticated designs inspired by passionate and ambitious women on the move. To celebrate their Middle Eastern customers, the brand has announced the Emirati singer Balqees Fathi as their brand ambassador. “Balqees embodies the MARLI persona; she is independent, accomplished and carefree. Her personality and perseverance inspired this collaboration,” says Maral Artinian, Founder and CEO of MARLI New York. The artist will be wearing MARLI creations throughout the collaboration during all her official appearances. The agreement aims to strengthen market penetration, tap into new segments, create desirability and awareness for the brand and enrich the brand’s connection in the region.