INTRODUCING SÉRUM DE BEAUTÉ FLUIDE MATIFIANT: A NEW MATTIFYING PRIMER WITH SHINE CONTROL
Shine-free, matte, even: Gucci Beauty launches the new Sérum De Beauté Fluide Matifiant, its first mattifying primer that keeps makeup looking fresh while leaving skin feeling cared for. Available from January 2022, the highly sensorial gel formula is developed for all skin types and designed to beautify one’s unique features, rather than mask them. Gliding easily onto the skin, it blends seamlessly with foundation for a natural and long-wearing makeup finish, but can also be used alone to even out and blur imperfections on the skin. Adding to Gucci Beauty makeup range, Sérum De Beauté Fluide Matifiant joins the House’s first primer, Sérum De Beauté Fluide Soyeux, to offer beauty lovers the choice between a natural or matte finish.
Gucci Sérum De Beauté Fluide Matifiant – Mattifying Primer Shine Control
A primer that feels instantly refreshing as it touches the skin, Sérum De Beauté Fluide Matifiant melts on, its soft and cool gel texture leaving an imperceptible film. Enriched with a seboregulator complex of Moambe Jaune Tree extract, Salicylic Acid, and Bamboo powders, the formula controls shine all day long, blurs the look of the pores and improves makeup wear. Infused with caring ingredients such as Hyaluronic Acid and Glycerin, Sérum De Beauté Fluide Matifiant creates a naturally perfected and unified complexion. Rose Centifolia distillate soothes the skin and provides antioxidant power to the primer. The gliding formula will leave skin looking beautiful and enhanced, whether the primer is worn alone or in preparation for a fuller look. Available in one, universal clear shade.
The Design
Sérum De Beauté Fluide Matifiant is presented in a luxurious heavy glass bottle with an ivory frosted finish, an ivory shine nozzle, cap and collar, and a gold pump. The Gucci logo appears in gold hot foil across the glass bottle, as does the name and description of Sérum De Beauté Fluide Matifiant.
The Application
Keep makeup fresh and shine-free every day with Gucci Beauty products. Begin with Sérum De Beauté Fluide Matifiant to prime and control shine, leveraging the natural beauty of your skin tone. Then, apply Fluide De Beauté Fini Naturel across the face, starting at the centre and smoothing across the skin to fuse both formulas seamlessly together and create a natural matte finish. Continue with the lightweight Poudre De Beauté Mat Naturel to perfect and set a matte look in place for the rest of the day.
The Campaign
A campaign image shot by Mark Peckmezian with art direction by Christopher Simmonds moves from the breakfast in bed scene to step outside and embrace the great outdoors of a luxuriant garden. The new Sérum De Beauté Fluide Matifiant can be seen alongside the Fluide De Beauté Fini Naturel and Poudre De Beauté Mat Naturel amidst an inviting morning sunlit al fresco table complete with white tea pot on a silver tray, a cup with a pretty flower on its saucer, and a full glass sugar bowl, while overlooking a lush green hedge populated with bright pink buds.
In a playful film shot by Max Siedentopf, Gucci Beauty continues to challenge the conventional makeup tutorial as three diverse models are joined by Thomas de Kluyver, Global Makeup Consultant for Gucci Beauty. The third of a series of unique and ironic 2 in 1 tutorials, the film includes instructions on how to apply the product before learning a handy every day skill. Contrasting conventional makeup tutorials often shot against plain backgrounds, the setting for Sérum De Beauté Fluide Matifiant is homely and welcoming in a move that shows anyone can apply it in their own home. Set in a reception inspired room dressed in green, Thomas explains how to create and set a matte look using Sérum De Beauté Fluide Matifiant and other Gucci Beauty products. After learning about the Gucci Beauty makeup routine and with the look completed, the film moves into its humours second half. Referencing a nostalgic aesthetic of irony and playfulness at the core of Gucci Beauty’s language, the tutorial continues with a tongue-in-cheek look at how to make your own vase with a block of clay, ending the film by congratulating the models on their creations.
The Line-Up
Gucci Sérum De Beauté Fluide Matifiant – one universal formula