MEMO PARIS LAUNCHES NEW FRAGRANCE

MEMO like memory. Like souvenir. Like sillage

“The travel is the destination” is Memo’s motto: the time of the journey is an integral part of the experience, it is essential for the encounter with beauty to occur. Creating a perfume is part of the same movement; it is also a matter of patience and high standards in order to achieve the desired olfactory landscape. It is faithful to this vision of beauty that Memo redraws the map of a sensitive world rich in emotions, by creating a unique olfactory world map.

INVERNESS
Amyris Highlands

It’s very name is intriguing, languorous: Inverness. A land of peat, heather and golden rain, beyond the senses, aptly known as the capital of the Highlands, the largest region in Scotland. Nature reigns free, unspoilt, extraordinary, and the River Ness forges its curves and mysteries. I see the odours of different varieties of wood rising up from this endless green and bracing empire, each more captivating and fragrant than the last. A striking, pervasive trail, as if carried by the riverbed on its way to Loch Ness and its silent legend.

It leads to deep forests, bare moors, wooded valleys, mossy reliefs, waterfalls, meadows, castles, ruins or other manors. And to a lake where the unknown ripples. It is called Inverness, and this Scottish town at the mouth of the River Ness knows all that nature can, knows all that it owes her. Time flows here, dense and discreet like Amyris wood. It fills the space, and with it, sandalwood,

cedar, guaiac, a touch of mate absolute, and a powdery orris butter accentuate its luminous and enveloping presence. A fragrance guided by a deep and subtle woody conviction, which keeps its mystery intact, to which we return, as if magnetised.

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