Designed with stylish Parisian “je ne sais quoi”, – the new Rouge G Luxurious Velvet collection, now joins the Rouge G collection with the most refined velvet matte formula.
It also marks the House’s new collaboration with the most arty and Parisian of make-up artists which will be revealed very soon. To be discovered on July 20th.
With exceptional softness, comfort, depth and long wear, matte lipstick has never been so sensorial. This exclusive matte formula comes in 15 intense and deeply chic shades, and, for the first time, six new cases dressed in velvety fabrics found in every Parisian wardrobe. Think: houndstooth, tartan, a chevron stripe and tweed… Rouge G Luxurious Velvet becomes the perfect beauty signature with a style that’s so Parisian, so Guerlain.
PARISIANS’ STYLE ACCESSORY
THE EXTREME SENSUALITY OF VELVET
Infused with nourishing mango butter and mattifying silk wood extract, the new Rouge G Luxurious Velvet formula smooths like onto lips like velvet. Deep in colour and boldly matte, this highly saturated, pigmented formula offers 16 hours of intense* colour on the lips. And its comfortable ultra-sensual velvet finish feels seamlessly forgettable all day long. As for the lipstick itself, introducing a new bullet shape with a rounded base for hugging the lip contours, while its pointed tip ensure as precisely drawn lip line, an intuitive and generous application with graphic lines and a soft as velvet finish.
THE ART O F COLOUR
Rouge G Luxurious Velvet is available in 15 bright and sophisticated velvet shades, all highly pigmented with hues that are more luxurious, more subtle and more artistic than ever.
UPCYCLED CASES IN A NEW VELVET WARDROBE
SECOND-HAND INVITED IN TO AN EXTREMELY PARISIAN DRESSING ROOM Forming the common thread of the collection, velvet inspires both the formula and the new collection. For the first time, Rouge G is all dressed up in fabrics sporting the essential patterns of Parisian style with a velvety touch. In a nod to ethical fashion, the cases themselves have all been upcycled! Guerlain has undressed its old collector cases* to offer them a new autumnal wardrobe. Nothing is lost, nothing is created and everything finds a new use!
*In accordance with its commitment and desire to move towards a circular economy model, Guerlain is repurposing the cases used for its 2020 collections, which, due to the pandemic, were unfortunately unable to be sold in the quantities expected.
TO A PARISIAN BEAT
THREE WOMEN AND THREE STYLES PERFECTLY EMBODY TH IS NEW COLLECTION’S PARISIAN SPIRIT .
House muse, Natalia Vodianova appears alongside the sublimely beautiful He Cong and Maty Fall, their delight and sophistication captured in a sensual light by the renowned photographer Sølve Sundsbø as surprising shadow play highlights the deep red velvety softness of their lips. This breathtakingly enchanting look is also showcased in the campaign film.
