RITA ORA IS THE FACE OF ESCADA FOR THEIR NEW FALL/WINTER 2019 CAMPAIGN
2019 brought a fresh perspective on the brand’s esteemed history, refracting its bold optimism and fearless femininity through a contemporary lens, with the appointment of Rita Ora as the house ambassador. A woman whose talent and independence celebrates her as both a modern music star and fashion icon, Rita Ora brings to life the playful yet luxurious aesthetic in the Fall/Winter 2019 campaign.
Located at the luxury court in Mall of Qatar, Escada hosts the bold new Rita Ora collection in full panache.
Beyond simply appearing as a figurehead, Rita is fully embedded within ESCADA’s vision that celebrates female autonomy and strength – and Rita’s personal sense of style has informed a limited-edition handbag whose proceeds included donations to the Women for Women charity. Her pioneering creativity and boundless energy are celebrated behind the scenes, as well as in front of the camera
“For me, ESCADA is a celebration of women,” notes Rita. “I think it’s really important to define that as a working woman, a confident, independent woman – a woman on their own mission. I’m so pleased to be collaborating with a brand that champions female strength and puts the empowerment of women at the forefront of everything they do.” Equally, Rita’s multifaceted character embodies that of the ESCADA woman, between sophisticated elegance and youthful irreverence is reflected in her new Rita Ora favourites collection.
Appearing dressed in ESCADA’s mainline collection and ESCADA Sport, she presents multiple iterations of the modern ESCADA woman – one who is free to express herself however she chooses.
“Our founder, Margaretha Ley, made her name dressing strong women,” says Iris Epple-Righi, CEO ESCADA. “She armed them with a wardrobe to break glass ceilings in business in the 70s, 80s and 90s, leaving an indelible mark on the fashion of the period. Rita embodies the spirit of those women. She knows her own voice, has built her own empire and continues to prove it’s possible to cut your own path, with self-belief, talent and a great sense of humour. As such, she is a true ESCADA woman.”
ESCADA is located at Escada, Luxury Court of Mall of Qatar / @escadaofficial