Celebrating its 20th edition, the Doha Jewellery and Watches Exhibition (DJWE) this year had an array of new launches and key industry leaders that OHLALA’s editor had the opportunity to interview.

The jewellery and watches universe has always been part of our OHLALA pages and, this year, I had the opportunity to visit DJWE for the first time. Held at the Doha Exhibition and Convention Center, the space was transformed into a luxurious, expansive boutique with more than 500 brands represented.

With large corridors for easy navigation, it was not only the jewels and timepieces that caught my attention but well-designed booths were created to showcase the brands’ beautiful creations. They made sure to have their signature elements adorning the spaces. TAG Heuer had a Porsche Carrera painted in the same maroon shade as their limited-edition Qatar Carrera watch, an eye-catching and incredible addition to the décor. Vacheron Constantin presented some of their finest artisans creating personalised watch straps on the spot with machinery and paints, a fantastic way to connect the brand with its customers.

The pieces presented were luxury watches, necklaces, earrings, rings, tiaras, diamonds, gold and silverware from ready-to-wear to haute couture. Dolce&Gabbana had intricate pieces from their Alta Gioielleria and Alta Orologria collections, but one of the highlights was the High Jewellery Sicily necklace featuring a 100.10-carat, yellow drop-shaped diamond. Hublot are known for their unique designs, but the unconventional-looking MP-10 Tourbillon Weight Energy System Titanium stood out for me. And there were many more striking pieces under the same roof – an outstanding accomplishment from the groups and brands involved.

To make the visit even more special, I had the opportunity to talk to and interview fascinating leaders from some iconic brands and understand more about the complexity and creativity behind their extraordinary creations. Check them out on the following pages and in our next issue.

Fernanda Langhammer

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